5 Free Social Media Campaign Tools

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Social media time management and web strategy concept with a clock and social network word and sign printed in multiple colors 3d render image.

Establishing a strong strategy is crucial for the success of any social media campaign. However, apart from a well-structured scheme, all of the leading marketing drivers share a common element: the use of free social media campaign tools.

The Benefits of Using Tools for Your Campaign

Advertising tools are designed to assist you in managing and running campaigns on major social media platforms such as Facebook, Twitter and Instagram. Some of these allow you to set up customer engagement campaigns such as surveys with a goal of driving engagement and generating leads.

If you’re looking to manage your social media campaigns more effectively, you need to have the right set of tools and resources to streamline your approach. In this article, M2Social, a digital marketing agency in the Philippines enumerates free five social media campaign tools to help you discover the best ones for your campaigns.

1. Pagemodo

Pagemodo is a platform that simplifies social media marketing for small businesses. It offers tools you need to broaden your presence across major social channels. These include features that let you launch campaigns, schedule posts and set up Facebook advertising all in one place. It also lets you modify Facebook and Twitter pages through the design of cover photos and headers, respectively.

Key Features:

  • Facebook cover photo templates

  • Post designer

  • Contest management

  • Scheduled posts

  • Facebook ads management

2. ShortStack

ShortStack is a self-service platform used to build campaigns for social media, web and mobile. These can include contests, sweepstakes, landing pages and giveaways aimed to boost engagement, increase followers and drive leads. It is deemed as a great tool for launching campaigns through the templates it offers, as well as its drag and drop functions and other custom features.

Key Features:

  • Ready-made templates and themes

  • Detailed analytics

  • Voting verification

  • Entry and voting restrictions

  • Unlimited data collection and storage

3. Spredfast

Spredfast is a social media management software that allows you to monitor, manage and measure your campaigns in one place. It offers listening tools to help you better understand your audience and modify your customer service to suit their needs. It also provides scheduling tools for publishing content and launching promotions.

Key Features:

  • Social media management

  • Customer care

  • Mobile applications

  • Content marketing

  • Real-time Analytics

4. Tabfoundry

Tabfoundry is a drag-and-drop tool that focuses on creating lead-generating campaigns on Facebook. It lets you add custom tabs for your Facebook pages and run contests, giveaways and games. What’s more, it gives you full control in terms of design as you don’t have to use predetermined layouts when launching Facebook campaigns.

Key Features:

  • Drag-and-drop widgets

  • Custom tabs

  • Lead-generating features

  • Convert visitors to followers

5. WooBox

Woobox is a social promotion platform that allows you to run contests and giveaways across Facebook Twitter, Pinterest and more. Similar to Shortstack, Woobox lets you create and launch social campaigns for free. A  paid plan is also available which allows you to remove restrictions and streamline Facebook advertising with the inclusive ad functionalities to promote, manage and track your contests.

Key Features:

  • Ready-made campaigns

  • Custom campaign builder

  • Branding control

  • Analytics

The major social media platforms – Facebook, Twitter and Instagram, to name a few – boast over billions of users. Therefore, it’s only important to tap into these channels if you want to reach a wider audience and convert followers into customers.

Employing the use of these social media campaign tools will not only simplify your process with a few clicks but will also let you save more from your social marketing budget. If you need further help in your social media marketing strategy, M2Social can help you make the first step. Contact us today!

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Company Bio:

M2Social is a digital marketing firm in Quezon City that is committed in creating meaningful connections between the brand and its audience. We serve our clients through the digital marketing services we offer to increase their online visibility and boost engagement.