What is relationship marketing

As the name indicates, “relationship marketing” refers to steps taken to build lasting relationships with one’s customers. A primary factor is that they ought to be strong and not a love-hate relationship where a customer sticks around because there’s according to them nothing better in the market. In as much as a brand would wish to appear the best option in the market, it ought to be one of mutual advantage. Relationship marketing takes many forms that include campaigns and influence programs, all with the aim to build brand awareness. It equally entails a two-way conversation between business and customer.

One might ask, what makes it different and why is it important? As PR, it is not about transactions but instead fostering a relationship with customers. It caters to the demographic by creating a brand experience tailored to retain existing customers for the long haul. As a result, others buy into the brand and thus attracting new clients. The growth of this type of marketing is due to customer’s awareness of the nearly endless options available to them. Think of the number of companies offering services on Repair Cell Phone Toronto has. For that reason, they wish to not only get what they want and need from a brand but also not end up feeling ‘used’ to feed a profit machine. Ultimately they want to feel cared for.

For that to hold true, brands need to have a personality and not feel like a faceless business pushing sales. People want to know more about who they are undertaking transactions with. They also want the assurance that their feedback is valued and that a brand will go the extra mile to ensure needs get met with a human touch. The benefits of this approach are undervalued; let’s get into why it is crucial for your business.

Ability to retain and attract new customers

Relationship marketing fosters brand loyalty. That is important because research shows that it is the long-term customers that attribute to revenue increase and not new or one time customers. Building a relationship with customers, therefore, guarantees that they’ll stick around, and invite others to join the bandwagon. Research shows that 84% of people buy into a brand as a result of a recommendation from a friend or family member, making it by far still the most powerful marketing tool. If a single customer is satisfied, they are likely to tell their networks and increase your customer base.

Creates an effective feedback loop

A lot of brands don’t have the luxury of pre-launching new products to find out their success potential. However, if you have dedicated customers, they are more than willing to give feedback as to their likelihood to use the product. They are also in a position to offer feedback on existing offerings, giving you the opportunity to enhance what you’re selling. These aspects set you ahead of your competitors.

Price changes are easier

Retailing customers after a price change can be rather difficult. With marketing relationship done right, the inevitable prices change as a result of economic market changes, your customers are less likely to find an alternative brand because they will still deem what you’re offering worth the price.

Wrap up

This approach to marketing is free and far more effective than any other paid approach to marketing. Only ensure that customers are cared for, interacting with them, listening to and implementing feedback as well as providing exceptional customer experience.


5 Free Social Media Campaign Tools

Establishing a strong strategy is crucial for the success of any social media campaign. However, apart from a well-structured scheme, all of the leading marketing drivers share a common element: the use of free social media campaign tools.

The Benefits of Using Tools for Your Campaign

Advertising tools are designed to assist you in managing and running campaigns on major social media platforms such as Facebook, Twitter and Instagram. Some of these allow you to set up customer engagement campaigns such as surveys with a goal of driving engagement and generating leads.

If you’re looking to manage your social media campaigns more effectively, you need to have the right set of tools and resources to streamline your approach. In this article, M2Social, a digital marketing agency in the Philippines enumerates free five social media campaign tools to help you discover the best ones for your campaigns.

1. Pagemodo

Pagemodo is a platform that simplifies social media marketing for small businesses. It offers tools you need to broaden your presence across major social channels. These include features that let you launch campaigns, schedule posts and set up Facebook advertising all in one place. It also lets you modify Facebook and Twitter pages through the design of cover photos and headers, respectively.

Key Features:

  • Facebook cover photo templates

  • Post designer

  • Contest management

  • Scheduled posts

  • Facebook ads management

2. ShortStack

ShortStack is a self-service platform used to build campaigns for social media, web and mobile. These can include contests, sweepstakes, landing pages and giveaways aimed to boost engagement, increase followers and drive leads. It is deemed as a great tool for launching campaigns through the templates it offers, as well as its drag and drop functions and other custom features.

Key Features:

  • Ready-made templates and themes

  • Detailed analytics

  • Voting verification

  • Entry and voting restrictions

  • Unlimited data collection and storage

3. Spredfast

Spredfast is a social media management software that allows you to monitor, manage and measure your campaigns in one place. It offers listening tools to help you better understand your audience and modify your customer service to suit their needs. It also provides scheduling tools for publishing content and launching promotions.

Key Features:

  • Social media management

  • Customer care

  • Mobile applications

  • Content marketing

  • Real-time Analytics

4. Tabfoundry

Tabfoundry is a drag-and-drop tool that focuses on creating lead-generating campaigns on Facebook. It lets you add custom tabs for your Facebook pages and run contests, giveaways and games. What’s more, it gives you full control in terms of design as you don’t have to use predetermined layouts when launching Facebook campaigns.

Key Features:

  • Drag-and-drop widgets

  • Custom tabs

  • Lead-generating features

  • Convert visitors to followers

5. WooBox

Woobox is a social promotion platform that allows you to run contests and giveaways across Facebook Twitter, Pinterest and more. Similar to Shortstack, Woobox lets you create and launch social campaigns for free. A paid plan is also available which allows you to remove restrictions and streamline Facebook advertising with the inclusive ad functionalities to promote, manage and track your contests.

Key Features:

  • Ready-made campaigns

  • Custom campaign builder

  • Branding control

  • Analytics

The major social media platforms – Facebook, Twitter and Instagram, to name a few – boast over billions of users. Therefore, it’s only important to tap into these channels if you want to reach a wider audience and convert followers into customers.

Employing the use of these social media campaign tools will not only simplify your process with a few clicks but will also let you save more from your social marketing budget. If you need further help in your social media marketing strategy, M2Social can help you make the first step. Contact us today!

Did you find this article informative? Let us know by commenting below.

Company Bio:

M2Social is a digital marketing firm in Quezon City that is committed in creating meaningful connections between the brand and its audience. We serve our clients through the digital marketing services we offer to increase their online visibility and boost engagement.


Search Motor Optimisation and Ppc: Your Brand new Marketing Methods

As the planet becomes progressively digitalised, it’s simple to find your company lagging at the rear of the competitors having a neglected web site which provides little income. But it’s in no way too late to start online marketing for the business, and there’s virtually no time like the current.

2018’s brand new marketing methods

Local as well as national paper circulations tend to be declining as well as TV as well as radio adverts in many cases are too costly. Fortunately, there’s now a brand new way to improve awareness of the business as well as expand your own customer bottom.

You don’t need to be an internet business to take full advantage of online advertising. Your company – regardless of how little and exactly how local your visitors -can enjoy the new techniques available from internet marketing companies.

Local companies can seem like a really small fish in an exceedingly big fish-pond online. Because of Google’s area search, you don’t need to be in competition using the sharks. A professional seo agency may improve your own website’s dominance with residents, or individuals searching within the local region.

Whether you’ve an current marketing division or you’re the one guy band seeking to promote your company effectively as well as affordably, don’t disregard the importance of those online methods:

Search Motor Optimisation

Search motor optimisation helps engines like google work away what your company is related to. Keywords associated with your company (for example “emergency local plumber in Shropshire”, “hairdresser within Birmingham”, or “cheap shoes”) is going to be researched and centered on, and the goal is to improve your website’s prominence within the search results pages for these specific terms. The larger up your site, the much more visitors you will receive through that internet search engine. Think of your searching methods, for instance. Whatever your search phrase, you tend to be unlikely in order to venture previous page 1, and probably to click among the top outcomes.

PPC as well as Google AdWords

While seo could be when compared with your company being featured inside a story within the press, ppc (PAY PER CLICK) marketing may be the modern equivalent of the paid-for paper advert. PPC ads are compensated adverts that show alongside search results, and you might have noticed Google’s PAY PER CLICK AdWords ads about the right hands side from the results web page.

How tend to be SEO as well as PPC Advertising Achieved?

Each seo company utilizes different processes to boost on the internet visibility, so talk to potential companies about their own methods. Their function will usually involve composing and disbursing online content articles and press announcements, and making page content material and blogs for your site, all while using relevant key phrases which people are looking for.

PPC such as Google AdWords can also be targeted in order to particular key phrases, but with one of these you purchase each click on your advertisement receives. The ads should be intelligently geared to result within conversions — either product sales, bookings or even enquiries in your website — or a person risk spending money on clicks that offer little if any return upon investment. Luckily, PPC experts can handle your take into account you as well as help your company generate product sales. These might be online product sales, if you’ve an online shop, or traditional, such like a booking or even enquiry regarding your products or services in your own shop or even business.


Obtaining More Mouse clicks by Integrating Benefits In to Your Advert Copy

Unless you are buying ads simply to generate manufacturer awareness, your primary objective inside your ad would be to capture individuals attention, and encourage them to click.

This particular month, among the things we’re concentrating on here in the FB Advertisements Lab weblog are functions vs. benefits inside your ad strategies.

To quickly recap:

Features are information about your item.

Benefits are the way the features effect or help the consumer.

But since this can be a blog regarding Facebook marketing, you’re not only here for any marketing training. How perform we consider this essential marketing idea and specifically utilize it in the Facebook PAY PER CLICK campaigns?

Using Benefits Inside your Ad Duplicate

I can’t let you know how often I observe ads that discuss how excellent someone’s item is, exactly how their organization has received awards, how their own service is the greatest.

Who cares for you?!

How will it impact me personally? Why must i care by what you’re providing? How ‘m I likely to feel basically buy this?

When you are writing your own ad duplicate, think by what would cause you to likely to click the ad. Can you click with an ad which listed 5 information about a item? How in regards to a bullet-point list of all of the different can make and models they provide? Probably not really (unless the actual fact that these people carry particular makes as well as models is within itself in some way extraordinary).

Focus on marketing campaign results of what the customer will get free from your item. Just be sure to deliver!

I’m not really saying you shouldn’t include features inside your ad duplicate. People certainly want and have to know what it’s you’re providing. But proceed light upon features, large on advantages.

I might usually suggest talking advantages FIRST, functions SECOND. Get their interest, and you’ll be able to tell them precisely what you’re providing.

Using Benefits in your Landing Web page

Obviously, given the actual 135 personality limit with regard to FB Advertisements copy (excluding headline), you need to be really choosy by what you consist of.

On your website landing page, though, be it your FACEBOOK page or your site, you possess free rule over just how much content a person present.

I’d once again encourage you to definitely make your own benefits obvious and persuasive, and rely on them near the very best of your own page. People have to know exactly exactly what they’re obtaining, but have them at a good emotional degree first.

After you have a attentive audience, it’s time for you to present all of the great as well as wonderful points your product can perform.

In their 12-Step Foolproof Product sales Letter Method, David Frey discusses seven common motivations which spur individuals to respond (we. e. Buy/click/get). If you are having trouble considering what issue your item solves, check out this list and get yourself that motivation this addresses:

Every product you may imagine advertising on Myspace has advantages. It’s your decision to determine what they’re, and then be sure you use these phones grab individuals attention.