Long before your business ever gets a chance to wow customers with your products or services, you have to impress them with an appealing exterior. Even though you may put a lot of effort into grabbing customers’ attention through media campaigns and other outside promotions, there might not be anything that grabs customers as effectively as how your business is presented at its actual location. It might seem old-fashioned in a world in which viral marketing and multimedia campaigns have become important weapons in a business’s marketing arsenal, but it appears there still is no substitute for an attractive façade to help a business draw customers.
Grabbing a customer’s eye and immediately establishing that your business is worth patronizing is what a business’s curb appeal is all about. Consider the following: About half of customers say they learned about a business they have patronized by seeing that business’s on-premise signage. Without the basic appeal of an attractive and eye-catching sign, many businesses could miss out on the opportunity to double the number of new customers. Making a good first impression through curb appeal can be extremely important for any business, whether it’s a startup or one that has been established for years.
However, a lot of businesses may not understand how important curb appeal is to their success. If you drive up and down a typical main street in any town, you may find more than a few businesses that could make a better impression on customers. Some may have run-down, dingy façades; some might have signs that are illegible from more than a few feet away; and some may have parking lots that are showing signs of neglect and disrepair. Any of those issues can have a negative impact on the curb appeal of a business and project the kind of image a business doesn’t want its customers to have.
Knowing how vital curb appeal can be for a business, you may be looking for ways to enhance your business’s curb appeal. Fortunately, there are a number of strategies you can employ to create greater curb appeal for your business and attract more customers to your location. For the most part, these strategies are common-sense ideas based on keeping the front of your location clean and appealing. However, there are some other ideas that can help your business stand out on the street and more actively pull in new traffic. Consult the accompanying guide for some of the most effective ideas you can use for creating greater curb appeal for your business.
Curb appeal can significantly impact your business’s success. Here are a few ways to improve yours to attract new customers:
